The "Rick Case Bikes for Kids" program, celebrating its 35th anniversary this year, has provided thousands of needy children with a bicycle during the holidays since 1982, and is now collecting bikes for the 2016 holiday season now through December 21, 2016. All bikes collected are distributed through area Boys & Girls Clubs as well as other charity organizations.
Many Atlanta area children are not fortunate enough to have a bike of their own. Fortunately, the Rick Case Bikes for Kids program, launched in 1982 by Rita and Rick Case of the Rick Case Automotive Group, has been making that dream a reality for needy children for 35 years. Rick Case Bikes for Kids makes it easy to get involved and help a needy child. Bikes in good condition are now being collected for the holiday season at all Atlanta area Rick Case Dealerships.
"This program is a way to put smiles on thousands of children's faces," said Rick Case, who reports that to date, more than 100,000 bikes have been donated in Atlanta, South Florida and Cleveland since the program's founding. "Our community really comes together to make sure the children in the area can have the best holiday season possible."
Extract from the book "Our Customers, Our Friends" by Rick Case with Brooke Bates
The measurement of success for charity events isn't awards -- It's the value that the money provides to the charity. The money we raise for the Boys & Girls Clubs enables it to reach more children with its resources, inspiring them to realize their full potential... and anything we can do to keep kids off the streets after school and give them productive alternatives is worth more than any dollar amount.
"Success is measured in lives and futures changed for the better." - Rick Case